These Are The Top Pillows From Amazon That Have Officially Gone Viral

If there’s one thing that never sleeps, it’s online advertisements for pillows. Whether you’re scrolling through Instagram, chatting on Facebook or learning new recipes on TikTok — you’re probably seeing ads for pillows. Lots of them.
With so many options, it can be overwhelming to know what will be your perfect pillow. And as you can’t physically try them out, you have to go by photos, reviews and articles to guide you.
To help cut through the noise, we picked six of the most popular and most comfortable pillows you can find on the web. Most of them have gone viral on TikTok (with reviews saying they live up to the hype) and others come from Instagram ads or Reddit recommendations. Each comes with thousands, sometimes tens of thousands of 5-star reviews, singing the praises of each option.
We’ll break down what makes each pillow different, why it might be for you and even link to videos of happy sleepers. So kick your heels up and lay your head knowing you’re getting all the info.
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What: The Beckham hotel collection bed pillows aren’t just famous on TikTok, they’re also consistently a top-selling item at HuffPost. Interior designer Natalie Rebuck previously called the pillow “fluffy,” and noted that “they really hold up over the years.” A 250-thread count cotton cover makes them super soft and snuggly while the polyester fill is responsive to your head and shoulders and breathable. Great for all styles of sleepers (back, stomach, side), they keep their shape and feel super plush. They can also go in the washer and dryer for easy cleaning and re-fluffing. Find them in queen and king sizes.
Great for: Hot sleepers, people wanting down alternative, anyone who prefers a super plush pillow, stocking your guest room or rental property.
Amazon score: 4.3 out of 5 stars; 244,197 ratings
Promising reviews: “God himself must use these pillows. I have (or had haha) insomnia not to mention a bad neck/back *and* hot flashes. The comfort is CRAZY. The cooling is AMAZING (even with silk pillowcase). Thank you TikTok for influencing me!!!!” — Rickie White
“I absolutely love these pillows. I have been on the hunt for yearssss and couldn’t be happier to have stumbled across this brand through a TikTok home influencer. I’m extremely particular and these pillows meet my picky standards.” — Deky
“I was skeptical at first because I rarely invest in nice beddin…for what reason? Idk! My boyfriend has these at his place and really encouraged me to buy them. I thought my pillows at home were good enough until I bought these. Wow and I mean wow – they are so comfortable and I’ve gotten incredible sleep ever since buying them. Hate to say it but he was right and I’m so satisfied with my purchase. Saving for the future when I need a pillow refresh!” — Jen Menninger
“I have never slept better then I have on this pillow. I don’t know why I waited so long to purchase this. I has great reviews for a reason. It is that good! I ordered two and then then next day ordered another two that’s how much I reall like these pillows. They are great for back and side sleepers so no matter how you sleep this is a great pillow. Try it!” — Amazonshopper
What: Versatility is the name of the game with the Coop adjustable pillow. Crafted with an inner liner and outer cover, it’s stuffed with a unique blend of cross-cut memory foam and microfiber that you fill to your liking. The pillow comes with extra stuffing and the ability to open it, so you can make it more or less firm. The brand recommends less stuffing for stomach sleepers, medium for back sleepers and the most stuffing for side sleepers. See it in action here.
Great for: Side sleepers, anyone who’s picky about pillows and wants to customize their own, anyone who changes their sleep position and wants the ability to change their pillow without needing to buy a new one.
Amazon score: 4.5 out of 5 stars; 60,831 ratings
Promising reviews: “I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom.” — MT
“When you get sick of replacing pillows every few months do yourself a big favor and Try COOP Pillows. They will last years and years, covers are washable and comes with a little extra stuffing to adjust how much support you want. They are costly I won’t deny, but after you waste money on the cheap ones every few months you could have bought these once.” — Thomas
“They received a number one rating in the consumer reports report in 2024 so I figured I would try. They are great, wonderful support, I used to wake up with a stiff neck, not anymore. I like the idea of having extra fill. Definitely worth the expense and getting the waterproof jackets to go over them. Glad I made this purchase.” — Jeffrey
“I’ve been searching for a pillow that would give me the support I need as a side sleeper. I’ve gone through tons of pillows and my neck/shoulder pain would remain. Saw someone recommend this on Reddit and decided to try it. And it was the the right choice. This pillow is insanely comfortable, breathable, and supportive. Within a week my neck and shoulder pain was gone. I sleep like a baby with this pillow. I can’t recommend this enough. It’s worth every penny” — Jamie Evans
What: At $10 for a two-pack, this set of Bedsure soft and supportive pillows is stuffed with high-grade microfiber in three levels — soft, medium and firm. It’s a “cloud-like” pillow that’s plushy and soft and responds to your head and neck as you roll or move. Bedsure as a brand gets a lot of love on TikTok, with people also drooling over their fuzzy blanket.
Great for: Side and back sleepers, people who like a soft and plushy pillow, anyone looking for an affordable bulk buy.
Amazon score: 4.3 out of 5 stars; 14,051 stars
Promising review: “I’ve never purchased pillows online before. But i could not find a pillow in store I liked or felt was reasonably priced for the quality. I took a risk in buying these pillows and wow, so happy i did. Soft and true to size. The filling is still plump after weeks of use. I’ll be purchasing another set in the future.” — Kate
“I just bought these to put into my shams, but I’ve kept using them to sleep on because they’re so comfy! Like a cloud honestly, yet supportive at the same time. A miracle basically.” — Julia Pierannunzi
“These are very comfortable pillows. They keep their shape, they puff right up. Worth my money, I’ll order these again, cost was good also.” — Linda
“I cannot get out of bed with these pillows! I took them out the packaging and let them rise for about 20 minutes before pulling them apart/fluffing and oh my gosh, they are so plush and soft!” — NanaBanana
What: Utopia bedding gusseted pillows that retail for $15 each that TikTok loves for being cool and comfortable. They’re made with a poly fiber filling that supports you on your side, stomach and back and can be easily fluffed to keep their plush shape. Find this pair with a bunch of color options in standard, king and queen sizes.
Great for: Anyone looking for a straightforward, comfortable but not over-the-top pillow, anyone who wants new pillows on a budget, stocking your guest room or kid’s room
Amazon score: 4.5 out of 5 stars, 71,560 ratings
Promising reviews: “I’ve been on the hunt for GOOD pillow I bought the bamboo ones I bought something bougie at target, they all suck! I saw these on tiktok and they are the best I’ve found for a decent price anyway ! You can just fluff em right back up!! Great quality!” — Jenny Miri
“I have never bought pillows online before. This was a different thing for me. But best choice I’ve made. I got it and within a few minutes it was super fluffy and ready to use. The color was pure white. Same size as a normal pillow. They keep you cool for a while. Very fluffy.” — Eric
“These pillows are just how they were described. That hotel feel and they remain cool all night. Very comfortable pillows. I just bought more for my kids.” — Jason
“I purchased these for guest room, and loved them enough to buy for my own, then sent them to my daughter for her guest room. Full, yet soft. Firm, yet contouring. Pillows stand beautifully on a made bed.” — Nancy J. Baker
What: Cervical neck pillows have seemingly taken over TikTok, with users saying they’re great for neck and shoulder pain, spine alignment and comfortable sleeping no matter how you sleep. While there are truly countless options on Amazon, this adjustable memory foam version has solid ratings and Amazon reviews crediting TikTok for introducing them to the pillow. Made with a countered, ergonomic design and memory foam, you can flip it in a bunch of ways depending on how you sleep.
Great for: People dealing with neck and shoulder pain, anyone who wants more alignment or neck support while they sleep
Amazon score: 4.3 out of 5; 3,530 ratings
Positive reviews: “I didn’t know if I would like this pillow but after seeing it a billion times on tiktok i thought I would try it out. It is so comfortable, stays cool, and is well worth the money. The little dip in the middle just fits my head so nicely. It is easy to fall asleep with this pillow.” — Haley
“I bought this after seeing tiktoks about ergonomic pillows and I was skeptical to try, but I don’t regret it. I’ve never slept so comfortably in my life that I can actually sleep through the night. I definitely recommend to help with back/neck pain when sleeping. I would definitely buy another one to have as my second pillow.” — Taylor D
“I bought this around 6 months ago after seeing a ton of people raving about it online. I have always had issues with knots in my shoulders and tension headaches. It provides really good support for my neck and I feel like I wake up with less pain. I like that the insert has different parts you can remove to adjust the height and that the cover is washable. It’s maybe a little warmer than a traditional pillow but nothing too bad. I would definitely buy again!” — Amazon customer
“Best pillow ever!! I would change the name to Miracle pillow. My neck and shoulders were sore for months and after one night of sleeping my pain was gone. After 1 week still great. Highly recommend.” — Christina
What: Mattress company Casper’s original pillow is as beloved as all their other products. It’s a down alternative pillow with a 100% breathable percale cotton cover that can go in the washing machine and is great for all styles of sleepers. The innovative pillow-in-pillow design makes it easy to clean and super supportive with a two-inch gusset for even weight distribution as you slumber and strong neck alignment. It’s on the pricier side of the list, but reviewers say it’s worth it as it’s bouncy nature moves with you if you’re tossing or turning.
Great for: People who move a lot in their sleep, people who know and like the Casper brand, anyone looking for a little firmness and superior support.
Amazon score: 4.4 out of 5 stars, 11,427 ratings
Promising reviews: “I was so skeptical to fall into the scheme of advertisements on Instagram for this pillow but I’m so glad I gave it a try. Given it’s probably not for everyone I can honestly say I feel like I really missed out on some good sleep all this time ! This pillow is not too soft not too hard just like the advertisements say my neck feels supported and I feel so refreshed ! I was not given anything for this review- I would absolutely pay full price for this pillow if I had to.” — Joyce
“This pillow is amazing. It’s nice and fluffy, which was a little concerning at first because I like my pillow to be a tad firm, and at first it seemed too flat. When I looked online at reviews I discovered the brand posted a video specifically about how to fluff the pillow and let me tell you… This was a game changer. Now it’s fluffy, yet supportive. Moldable but a bit firm. And when it gets a little flat again you just need to fluff it up and you’re good to go once more!” — Kymbee8
“I didn’t realize it has been nearly 5 years since I first received this pillow. It is the best pillow I have ever had.” — lr
“Best pillow I have ever purchased. Its fluffy, soft, but firm and holds its shape. This pillow has a removable outer layer for easy washing and provides great neck and shoulder support.” — Elena carrasquillo